Small business owners could set the rules in the context of the international economic crisis. This is a time when corporations are withdrawing in their shell, reducing costs, firing personnel and focusing on decisions for critical times. An emerging business on the other hand does not have the burden of contracts, decisions and marketing choices from before-the-crisis, therefore, it has nothing to adjust. Marketing small business challenges here consist in the efficient promotion of the company to correspond to the market demands.
There are many marketing firms in Los Angeles that claim they are the ‘best in the business.’ However, it seems that the only thing they are good at is making false promises and siphoning whatever cash they can get out of their customers.